Anua Rice 70 Intense Moisturizing Milk 150ml

Anua Rice 70 Intense Moisturizing Milk: The Rice Ferment Emulsion That Launched the Trend

Anua's Rice 70 Toner made the brand a household name in 2023, and this Intense Moisturizing Milk is the emulsion extension of that same formula. "Rice 70" refers to the 70% rice extract content, centered on fermented rice bran water, which is the traditional Korean beauty ingredient behind the "glass skin" aesthetic for decades. The emulsion format adds a slightly richer texture, making this the step for users whose skin still feels thirsty after the Rice 70 Toner alone.

At $33.28 for 150ml, Anua prices its rice line in the accessible mid-range. The brand's positioning is honest: they use high ingredient concentrations, simple formulations, and let the ingredient do the work. Rice ferment is an amino-acid-rich humectant with brightening peptides, and this milk delivers it in the most layerable emulsion format.

What It Does

Fermented rice bran provides amino acids, peptides, and niacin-adjacent compounds that improve visible brightness and support even skin tone. The emulsion texture is richer than toner but lighter than cream, which makes it ideal for oily and combination skin types that find full cream suffocating. Over weeks, users see more even tone, reduced dullness, and visibly plumper hydration.

Who It's For

• Combination and oily skin: The emulsion format hits the sweet spot of moisture without heaviness.
• Dull or uneven tone: Fermented rice brightens visibly over 4 to 6 weeks.
• Glass skin chasers: The look the ingredient is actually known for.
• Existing Rice 70 Toner users: The natural next step in the routine.
• Summer routines: Lighter than cream, effective enough to skip the cream step entirely.

Key Specs

• Volume: 150ml
• Price: $33.28
• Hero actives: 70% fermented rice bran extract, niacinamide
• Texture: light emulsion (lotion-like)
• Fragrance: mild, rice-forward

How to Use

After toner and serum, dispense a nickel-sized amount and press gently into skin. Use AM and PM. In summer or for oilier skin, this can replace cream entirely. In winter or for drier skin, follow with a richer occlusive cream.

FAQ

Do I need this if I already use the Rice 70 Toner?

Not strictly. The toner is the hero. The milk adds a second layer of the same actives in a slightly richer format. Use both if your skin still feels thirsty after toner alone.

Will it clog pores?

Generally no. The formula is designed to be non-comedogenic, but any cream-adjacent product carries small risk. Patch test if you're acne-prone.

Anua Rice vs I'm from Rice Toner?

Anua's is 70% rice extract (humectant-heavy). I'm from uses rice toner with fermentation and brightening focus. Texture and ingredient profiles differ. Anua leans daily-use, I'm from leans treatment.

How long until I see brightening?

4 to 6 weeks of twice-daily use. Visible glow improves sooner (1 to 2 weeks).

Can I layer with vitamin C?

Yes. Apply vitamin C first (after toner), then Anua Rice Milk as the next layer.

Related Products

Pair with the Anua collection for a full rice-based routine. Browse Korean emulsions or related Korean brightening skincare.