Beauty of Joseon is a Korean skincare brand that artfully combines traditional Korean herbal medicine (Hanbang) with modern skincare science. Drawing inspiration from the beauty practices of the Joseon Dynasty (1392–1897), the brand focuses on using natural, herbal ingredients to promote radiant and healthy skin.

Dr.Jart+ is a pioneering Korean skincare brand established in 2004 by architect Lee Jin-wook in collaboration with dermatologist Dr. Jung Sung-jae. The brand's name, a fusion of "Doctor" and "Art," encapsulates its philosophy of merging dermatological science with artistic innovation to create effective and aesthetically engaging skincare solutions.

d'Alba is a premium Korean skincare brand renowned for its luxurious, vegan formulations that blend European elegance with K-beauty innovation. Founded in 2014, the brand draws inspiration from the white truffles of Alba, Piedmont, Italy—often referred to as “diamonds of the earth.” These truffles are rich in antioxidants, vitamins, and amino acids, offering potent anti-aging and skin-rejuvenating benefits.

COSRX is a Korean skincare brand founded in 2013, renowned for its minimalist, science-backed formulations that address various skin concerns. The brand's name combines "cosmetics" and "RX" (prescription), reflecting its commitment to delivering effective skincare solutions. COSRX focuses on using high concentrations of key ingredients—such as snail mucin, centella asiatica, and propolis—while avoiding unnecessary additives, making its products suitable for sensitive and acne-prone skin.

Anua is a Korean skincare brand renowned for its minimalist approach and dedication to clean, natural ingredients. Anua believes that true beauty stems from healthy, balanced skin—and their products focus on supporting your complexion with thoughtful simplicity. From gentle cleansers to restorative serums, every formula contains only what your skin truly needs, omitting all unnecessary additives. Anua’s streamlined routines are a refreshing change for those overwhelmed by over-complicated skincare, making it easy to achieve calm, radiant results.