Anua Rice 70 Glow Milky Toner 250ml
I'm from Rice Serum 30ml
Anua RICE CERAMIDE 7 HYDRATING BARRIER SERUM 50ml
I'm from Rice Toner 150ml
Anua Rice 70 Intense Moisturizing Milk 150ml
Rice toner is the Korean skincare export that finally made sense to American buyers. For thousands of years, rice water has been used across Korea, Japan, and China as a gentle face rinse; modern rice toners bottle that tradition with stable fermentation, precise niacinamide, and ferulic acid for brightening. The result is a category of toner that hydrates, brightens, and builds glass skin, all without irritation.
The rice water tradition in Asian beauty
The women of the Heian court in Japan and the Joseon dynasty in Korea rinsed their hair and skin with the milky water left after washing rice. The practice, known as yu-su-ru in Japanese and still passed down in Korean families as a home remedy, was recognized long before cosmetic science for brightening skin and smoothing hair. Modern rice skincare refines that practice into fermented rice extract, inositol, and ferulic acid, the stable antioxidant fraction of rice bran.
Benefits of Korean rice toner
- Brightening: Rice extract contains niacinamide precursors and ferulic acid, which reduce the appearance of dullness and post-inflammatory marks.
- Hydration: Rice starches are humectants that pull water into the skin without the tackiness of glycerin-heavy toners.
- Barrier support: Fermented rice has been shown to increase ceramide precursors, making it a natural fit for dry and dehydrated skin.
- Gentle: Rice toner is among the most tolerated actives in K-beauty, suitable for sensitive, post-procedure, and pregnancy skincare.
How to use a Korean rice toner
After cleansing, pour two drops of rice toner into your palms, warm, and press into damp skin. Repeat up to seven times (the classic "7-skin method") for visible plumping and glass skin. Follow with serum, moisturizer, and SPF in the morning.
Shop Korean rice toner
Our top picks, side by side
Anua Rice 70 Glow Milky Toner
A milky, emulsion-toner hybrid with 70 percent rice extract. Best for dry, dehydrated, and dull skin. The milky texture means you can often skip a separate emulsion, shortening your routine to toner, serum, moisturizer.
I'm from Rice Toner
A cult classic. Higher fermented rice concentration, lighter texture, and a cleaner ingredient list. Best for combination and oily skin types that want rice brightening without a milky layer.
Rice toner vs rice essence vs rice cream
Rice toner is the entry point: water-thin, used as the first hydrating layer after cleansing. Rice essence is the step up: thicker, more concentrated, applied after toner for serious barrier building. Rice cream is the sealing step. For a complete rice routine, try the Anua Rice 70 Glow Milky Toner followed by the I'm from Rice Cream.
For a full overview see our rice toner benefits guide.
Frequently Asked Questions
Does rice toner actually brighten skin?
Yes, gradually. The ferulic acid and niacinamide precursors in fermented rice reduce the look of dullness over 4 to 8 weeks of consistent use.
Is Korean rice toner safe during pregnancy?
Rice extract is considered safe during pregnancy. Always confirm the full ingredient list with your doctor if you are pregnant or breastfeeding.
Can I use rice toner with retinol?
Yes. Rice toner is gentle enough to layer under or on alternating nights with retinol, and it buffers some of the dryness retinol causes.
Which is better, Anua Rice 70 or I'm from Rice Toner?
Anua Rice 70 is milkier and better for dry skin. I'm from Rice Toner is lighter and better for oily or combination skin.
