Innisfree

Jeju's pristine bounty, transformed into skin's profound vitality.

About the Brand

Innisfree

Innisfree's philosophy is anchored to Jeju, a Korean island renowned for its distinct volcanic ecosystem. This unique terroir, where nature thrives untouched, provides the foundational elements for skincare that transcends the ordinary. The brand cultivates its own organic green tea fields, embodying a commitment to traceability and purity often elusive in modern beauty. This deep connection to sourcing allows Innisfree to offer a synthesis of efficacy and accessibility. It's a testament to vertical integration, translating Jeju's potent botanicals and minerals into refined formulations designed to nurture and protect the skin, rather than merely treating its surface concerns.

“Jeju's essence, bottled, is our promise of authentic skin health.” — Innisfree

The Hero Ingredient

Jeju Green Tea

Cultivated in Innisfree's private Jeju fields, this potent antioxidant complex offers profound hydration and protection. Its unique catechin profile works to soothe and balance, revealing a more resilient and luminous complexion from within.

The Ritual